orangepencreative

Creativity is a business advantage. I believe a great idea can change the way someone engages a brand — what it means, what it makes possible, how it makes their life better. That belief is the spark that turns consideration into a relationship between a brand and its customers.
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My passion is working with world-class companies to bring their brands to life — through spot-on strategy, sharp creative ideation, meaningful engagement, and storytelling that activates the full brand experience and turns consumers into advocates.
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I do this by distilling brand strategy down to the big idea, then building the multi-touchpoint campaigns that carry that idea through to solve real business and marketing challenges. The same thinking shapes how I help organizations communicate internally: translating strategy into messaging that builds trust, alignment, and genuine connection between leadership and the people who carry the brand forward every day.
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Over 20+ years, I've had the privilege of working with global teams across the US and Europe — leading marketing integration, brand, and strategic communications programs for Fortune 100 companies, including UPS, Mars Inc., Unilever, Henkel, Lexmark, AstraZeneca, Pfizer, Johnson & Johnson, ING, and Mountain House Adventure Meals.