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Creativity as a business advantage is a belief that a great idea can change the way a consumer thinks about your brand and what it means to make their life better. It is the spark that propels consideration along the buying journey.
My passion is working with world-class companies bringing brands to life with spot-on strategy, creative ideation, meaningful engagement, and storytelling that activates the brand experience and converts consumers into advocates.
Distilling brand strategy, formulating the big idea, and developing compelling, multi-touchpoint campaigns help solve some of our most pressing business and marketing challenges.
It has been a joy working with global teams helping develop effective marketing integration, brand, and strategic communications programs in the US and Europe for Fortune 100 companies, including UPS, Mars Inc., Unilever, Henkel, Lexmark, AstraZeneca, Pfizer, Johnson & Johnson, ING, Mountain House Adventure Meals, and many more.
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AWARDS & RECOGNITION
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Weatherhead 100 Business
Weatherhead School of Management
at Case Western Reserve University
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